Do you know what Alexa is? Alexa is a ranking system for blogs. At Alexa.com, you can input the URL of any website and they will give you it’s ranking. How can they do that? How do they know?
Well, they say that they use their Alexa Toolbar to collect metrics. Bloggers all over the world have the Alexa toolbar installed. I have it installed. They can then collect browsing data which allows them to rank websites. It seems to be very traffic based, but it isn’t entirely. It is actually a big mystery. And sometimes I think it doesn’t make sense at all.
So why should you care?
Here’s the kicker. Brands care. Advertisers…care. It is a known fact that having an Alexa ranking of 100K or below (lower is better) will be a cut-off for many sponsored opportunities. Truly, you have to be having blogging success for your Alexa rank to be under 100K. That is basically saying that out of every single website in the whole world, yours is one of the top 100,000 sites.
I don’t currently (October 2014 when I’m writing this) have a blog that is under 100K. My three blogs rank at 152K for JL Photography, 199K for Blog Chicka Blog, and 398K for Find it FREE Photography. But I will tell you that it takes awhile to even get rankings that good. It really is a metric of a blog taking off and being popular.
But how can my Blog Chicka Blog be at 199K, when it is only a month old and I have only had 2,500 TOTAL pageviews so far? Wow, that is somewhat of a mystery. I feel it has a little to do with some of these factors:
- Google likes me. I don’t know if Alexa and Google have communication, but my Google juices help everything. So maybe.
- I use the Genesis Framework. Even though my blogs seems to be super slow these days, I think Alexa ranks Genesis sites better.
- I am posting regularly.
- Pretty much everyone who visits this site (bloggers) have the Alexa toolbar installed, which they say helps.
The strangest thing is that this blog was ranked in the 300,000 BEFORE I even launched it and had any traffic. So that leads me to believe that until you are having crazy traffic, traffic has little to do with the rankings above 100K.
Alexa totally confuses me. I think it is pretty helpful for the popular sites under 100K. But I honestly can’t tell you how to get there except for outright traffic.
So, use it if you like to see improvements in numbers. It will usually be a steady downward number unless something goes wrong and it jumps back up. But don’t stress too much. Keep working at growing your blog…traffic is where it’s at with Alexa.