How much money can I make blogging? – this is a really common question that, well…doesn’t get asked much! If you have a blogger friend, it is like asking them how much they get paid at their job! No one likes to tell. You might try and “Google it”, and you could find some blog income report lists that are published by some bloggers. Most of those bloggers only publish their income because they consider themselves successful at blogging. And you have a long haul before you get to that point. So let’s just have a pow-wow about the reality of how much you can make.
The honest truth is that most of blog income is directly related to Traffic. There will be the one-off blog here and there that makes their income with only a little traffic, but it is rare. Maybe they monetize with products or paid sponsors. But in many ways, traffic equals income and diversifying your monetization strategy is key. But there is no doubt that as a blog grows and traffic gets crazy, it is the ad income that really drives income.
The other honest truth is that it is different for everyone. But that doesn’t mean that I’m dodging the question.
When I started out, I was told that a good standard is $10 per 1000 hits for a blog with over 100,000 pageviews. But it isn’t true for me. The blog I started was an extremely niche blog in photography. I was in a non-mom/woman-blogger niche, so much of the high paying ads targeted at moms/women were not running on my blog. And, many networks made specifically for home, family, food blogging, would not accept me to their networks. So I was primarily relying on Adsense.
So in the past year that I have had that blog, I started out making around $2/1000pvs through the summer. By early fall it increased and by November I was making $5/1000pvs. That s really nice because I was just starting to hit 100K pvs per month, so my income was over $500 for those months.
Then…first quarter hit. No one told me that the bottom drops out of advertising in January! That was my hardest month of blogging EVER! I was on such a roll the end of the year. I was so motivated by the consistent improvement in traffic and income. I thought that was just how it worked. Just keep improving my blog and it will incrementally grow and make me more money. UGH!
Since then I have tried everything. I have had a few networks that have accepted me, but have had a few hiccups with them when they were running spammy ads that they would not control. I have a high standard for my blog and it is not worth the pennies I am getting to keep running ads that discredit my blog.
The hard fact is that Traffic is the magic. My traffic has flatlined since January and I am barely getting to 100Kpvs. Any blog under 100K pageviews will be variable in the ad income they can make. After 100K, you should be able to target a 0.5-1% of pageviews income (depending on your niche). So if you have 100,000 pageviews per month, that would be $500-1,000 ad income per month.
The point I am making is that traffic is everything. Popular sites get paid more, they get more brands that want to run ads on their site, and they leverage that to make Adsense pay more for the spots left over for them.
I am working toward that. In the meantime, you want to know if there is a future in this blogging thing as a part-time gig. I have survived this Ad income swing by having two products to sell. And so it is all still worth it because I am still selling a few of those each month. So…diversify!! I consider my blogging to be a really great mom job. It has great flexibility and I make more than I could at a part-time hourly job.
I remember the first month I started blogging, wondering if I could even make enough to pay my hosting fees. Could I make $10 a month on Adsense? $10? I think, if you have 2,000pvs per month, then you should be making $5-10. So shoot for that. And then, PLEASE…let me know here in the comments when you make your first $10!
Read this to figure out how to get started with Adsense: Getting Started with Adsense
Here are a few bloggers who publish their Income:
Here are some different ways to monetize your blog: