One of the great things about a blog is the potential for it to reach far and wide. And, this is really great news for people and organizations who like to help others. If one small blog post goes viral or gets picked up by a larger news organization, it can change the entire course for that nonprofit or charity group. And, that’s an amazing thing. (All of that power at your fingertips!)
I happen to think that no matter your blog niche and reach, you have a responsibility to dedicate part of your blog to helping others. All of us have a cause or a charity that we are passionate about, one that we would love to help more. So, why not blog about it? It’s such a small thing when you think about it–you have a blog and you have the space. Why not provide a portion of it for doing good? Some bloggers dedicate a post (or guest post) each week, while others find that doing it monthly or even just occasionally works best for their blog.
In case you aren’t aware, many non-profits (especially smaller organizations) struggle to meet the needs for their cause. The people who work there are overworked and underpaid (or, not paid at all) and most definitely understaffed. If you can take one small portion of that off of their shoulders by writing a blog post and spreading the word about their efforts, why wouldn’t you? (Plus, it gives you the warm fuzzies. BONUS!)
So helping others and feeling great about it is fantastic, but did you know that blogging for a cause can also increase your audience and even help present you with more opportunities?
5 Ways Blogging About Causes Can Help Your Blog
1. Blogging about causes can introduce your blog to new audiences.
When you blog about a cause and help others, people who are interested in that cause will start to follow you (especially if you dedicate a special time each week/month, etc. to talk about it). Be sure to optimize your posts with popular keywords for that cause so you show up in search results.
2. Blogging about causes may bring you new work.
If you are professional when writing about the cause, businesses will start to notice. You could have the nonprofit hire you to write for them or you may even have other nonprofits or businesses contact you to buy space or do sponsored posts on your site for their cause.
3. Blogging for a cause expands your network.
Once people know that you regularly blog about a cause (or causes), they will start to connect with you. One of the most important things that a blogger can do to get more work is to expand their network and get people talking about them. Word-of-mouth is huge for gaining additional clients and paid work in the blogging community, so work that network that your non-profit posts bring to you!
4. Blogging for a cause can introduce you to new bloggers.
Having a community of bloggers that you trust is integral to blogging success. And, bloggers who share about causes are just a special breed and generally have huge caring hearts. These are the bloggers you want in your back pocket when you need something, so search out other bloggers who blog for causes and get to know them.
5. Blogging for a cause can get you media coverage.
That’s right, you can get online and print news, as well as radio and television stations, to mention you and your blog, or even have you on a show. When you write your blog posts about nonprofits or causes, be sure to post them on your social media accounts using hashtags like #news, #nonprofit and #causes. Also, tag local news stations and papers so that they are aware of the cause and what you’re up to.